Thursday, July 4, 2013

Southern Hospitality - Part 4

“The hardest part this far out in the planning was trying to decide on a theme,” commented McElveen. The first step she took was asking all of the staff members at St. Andrews in the fall of 2010 if they had any ideas.  Then taking a step back she started looking at North Carolina and everything that it stood for.  “I thought we just have to be ourselves which will include a ton of southern hospitality so why not use magnolias as our logo?” said McElveen. “We need something unique but something we can pull off,. southern hospitality just fits!” Robert Jacobs Alum of St. Andrews noted that exemplifying the southern hospitality on the show grounds was the best part of Nationals. “When I think of Southern Hospitality I think of a welcoming and open environment that's inclusive as opposed to exclusive,” said Jacobs. 4  McElveen made sure that this was consistent throughout the show grounds from the cover of the official show program to the white rocking chairs and magnolia blooms in the VIP tent.

Social Media Intern, Kimberly Graves, took on the challenge of documenting the planning and organization of the IHSA National Championships that we hosted in Raleigh, NC last May.


Part Three presented how supportive the St. Andrews communicty of the 2012 IHSA National compeition. Next week, part five Horse Show Management.

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